Digital Performance Marketing Specialist - Student Acquisition

Join English 1 as a Digital Performance Marketing Specialist and play a pivotal role in optimizing our center's digital marketing strategies to drive student acquisition, with a special focus on improving performance in underperforming centers across Jakarta Pusat. As part of our dynamic marketing team, you'll work closely with cross-functional teams to develop and implement data-driven marketing campaigns that deliver measurable results. This is an exciting opportunity to leverage your expertise in digital marketing, analytics, and performance optimization to help English 1 achieve its growth objectives.

In this role, you'll be responsible for monitoring and analyzing the performance of our digital marketing channels, including Google Ads, Meta Ads, and email marketing. You'll use tools like Google Analytics, Google Tag Manager, and Meta Business Suite to track key performance indicators (KPIs) and make data-driven decisions to improve campaign effectiveness. With a minimum of 3 years of experience in digital performance marketing, you'll bring a strategic mindset and a passion for continuous learning to help English 1 stay ahead in the competitive education industry.

📋 Tanggung Jawab Pekerjaan

• Develop and optimize digital marketing campaigns across Google Ads, Meta Ads, and email marketing to drive student acquisition.
• Monitor and analyze campaign performance using tools like Google Analytics, Google Tag Manager, and Meta Business Suite.
• Identify underperforming campaigns and propose data-driven strategies to improve their effectiveness.
• Collaborate with cross-functional teams, including sales, content marketing, and product teams, to align marketing efforts with business goals.
• Stay up-to-date with industry trends and best practices in digital performance marketing.
• Provide regular reports and insights to stakeholders to demonstrate the impact of marketing efforts on student acquisition.
• Implement A/B testing and other optimization techniques to continuously improve campaign performance.
• Ensure compliance with data privacy regulations and best practices in digital marketing.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in digital performance marketing, with a strong focus on student acquisition.
• Proven expertise in Google Ads, Meta Ads, and email marketing.
• Familiarity with digital marketing analytics tools, including Google Analytics, Google Tag Manager, and Meta Business Suite.
• Strong analytical and problem-solving skills with the ability to make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Proficiency in English, both written and spoken.
• Passion for continuous learning and staying up-to-date with industry trends.

🛠️ Keahlian

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